Gennaro Dell’ Aquila is an Italian hairstylist and entrepreneur on a mission to revolutionise women’s haircare by introducing 100% natural

colouring systems in his salons. 

“At GA salons, we believe in creating beauty through nature. Our sole aim is to guide our clients to rediscover their natural beauty.” Gennaro Dell’Aquila

When using chemicals over a long period, hair weakens, and you become a slave to the following maintenance. Our methods can create beautiful, luxurious hair that grows healthier over time. Gennaro

Opening a Hair Salon in the most prestigious parts of London to make an immediate impression in the rich and varied landscape of hairstyling is no easy task. With a seemingly healthy appetite for novelties, this city seems the perfect playground for the inventive and creative. But it takes more than creativity to make it work. The owner of GA Salons, Gennaro Dell’Aquila, has achieved this with his straightforward approach of creating beauty through nature and the saying that true beauty extends far beyond physical appearances.

On my first visit to the Kensington Salon, I chose the very popular Cezanne treatment. This frizz-zapping and lustre-adding treatment harnesses the power of keratin, vitamin B, botanical and sericin, a silk component, to loosen curls and smooth hair, making the hair feel silky.

After carefully applying the products by the highly skilled and professional hairstylist, my hair was blow-dried and straightened to perfection, making me wonder if my curls would ever return. Gennaro has created and developed 100% natural, plant-based alternatives in his hair products, resulting in effortlessly luxurious, healthy hair. After my first wash, I could see the difference immediately. 

Beautiful soft curls, no frizz and healthy-looking hair. The treatment lasts around four months and shows no signs of fading after all this time, giving my hair manageability and softness.

Discreet yet inviting, The GA salons attempt to intensify the experience of various natural and unique treatments and take it to a new level of sophistication; set in the most prestigious and beautiful parts of London, I am swayed to believe that they have succeeded.