Paul Smith Adds New Winter Scent ‘Storyteller’ To Home Fragrance Line-Up
Paul Smith expands its growing home fragrance collection with a new wintery scent, Storyteller, that recalls cosy nights in, open fires and Paul’s winter trips.
Like the broader Paul Smith home fragrance collection launched in 2022, Storyteller is based on Paul’s fond memories, in this case, his inspirational trips to the Nottinghamshire countryside. With notes of Madagascan clove bud, intense woods, and patchouli, the scent is smoky, woody, and warming to evoke wintertime evenings by the fireside. The name, which follows the rest of the collection by being named for character traits, is also a nod to Paul’s personality and love of storytelling.
Smells like tales by the fireside, homespun blankets and aged wood logs
Memory: Paul’s inspiration trips to the Nottinghamshire countryside during wintertime
Notes: Madagascan clove bud, intense woods, birch
Storyteller has been created by IFF perfumer Meabh McCurtin.
“Storyteller captures the warm feeling of sitting in front of a crackling log fire in winter. The nostalgic smell and the roaring glow of the fireplace is comforting and cosy, perfect after a day of walking. I sit in my leather armchair, fireside, next to a basket of freshly cut wood with the special scent of moss and lichen and immerse myself in my favourite novel. In Storyteller, I combined the unique ingredients of Vetiver oil from Java, with a distinct smoky quality, with intense woods for earthiness and patchouli oil.”
The specially selected ingredients for Storyteller also include fine natural oils sourced from LMR Natural (Laboratoire Monique Remy), one of the world’s most renowned purveyors of raw materials with a long history of supplying the very best perfumers in the world.
Available as a single-wick 240g candle, triple-wick 1kg candle) or a 250ml reed diffuser, Storyteller is housed in a two-tone vessel in a warm earthy tone (with contrasting cobalt blue lid) that recalls the rustic palette of the British countryside.
Each vessel is purposely designed to be reused (as a vase in the case of the diffuser or a jar in the case of the candles) and comes with a lid which doubles as a coaster to protect surfaces from heat and spills. The interaction between light and colour was key when designing the striking vessels, which, when lit, will subtly recall Paul Smith’s Signature Stripe. Even the box, with its unique “zippered” design, has been carefully considered and is a wink to Paul’s tailoring expertise.
The home fragrance collection sits alongside and is designed to complement the broader Paul Smith Homeware collection, which celebrates the timelessness of the stripe and encompasses blankets, cushions, and towels.
