The world according to Vivia Ferragamo
Interview by Marcella Martinelli
A notable figure in the fashion world, Vivia was born into the prestigious Ferragamo family, which was founded by her grandfather, Salvatore Ferragamo, in the early 20th century and is widely celebrated as a pioneer in luxury footwear design, known for his innovative designs and craftsmanship. His eponymous brand expanded over the years to encompass a wide range of luxury fashion products, including handbags, accessories, and ready-to-wear clothing.
As a member of the Ferragamo family, Vivia grew up surrounded by the world of fashion. She inherited her grandfather’s passion for design and creativity, which eventually led her to pursue a career in the fashion industry. Vivia’s unique perspective and creative vision have contributed to the ongoing success of the Ferragamo brand and has played a crucial role in preserving the legacy of the Ferragamo brand while also infusing it with modern sensibilities to appeal to contemporary consumers.
Vivia Ferragamo’s influence extends beyond the realm of fashion, as she is also known for her philanthropic efforts and commitment to social causes. She has been involved in numerous charitable initiatives aimed at supporting education, healthcare, and cultural preservation. Her dedication to making a positive impact on society reflects the values instilled in her by her family and upbringing.
In addition to her work within the fashion industry and philanthropy, Vivia Ferragamo maintains a low public profile, preferring to let her work speak for itself. However, her contributions to the world of fashion and her family’s legacy are widely recognised and celebrated by industry insiders and fashion enthusiasts alike.
Her journey exemplifies the intersection of tradition and innovation within the fashion world. As a custodian of her family’s legacy, she continues to uphold the values of craftsmanship, quality, and creativity that have defined the Salvatore Ferragamo brand for generations.
As the granddaughter of the legendary shoe designer Salvatore Ferragamo, was the Fashion world a natural and easy path for you to follow, or would you have chosen another career?
I grew up in my grandmother Wanda’s closet! The smell of fresh leather and the iconic and timeless designs from those years are the echos of my life and what I am programmed to carry through; it’s my code, my DNA
What are your most precious possessions?
My freedom! My sports car, my four-legged kids, and the love and abundance that I feel inside
Your swimwear is one of a kind; what inspires you for each piece?
It’s a mood, a way of being, like a blank canvas, inspired by anything around me, even a song!
Who or what are you most proud of?
My kids!
Where would you go and why if you could go back in time?
Never back, only forward
Do you have a favourite accessory?
A vintage belt
What is the most significant recognition of your career so far?
Helping others for a cause, creating more work for people, purpose.. upcycling…
What would you take on a desert Island?
My notebook, some watercolours, oils and candles.
What is your favourite song?
These boots are made for walking by Nancy Sinatra.
Your greatest extravagance?
Traveling solo.
Which fashion designers and Artists do you admire?
Clara de Tezanos is an incredible artist who lives in Antigua, Guatemala.
How would you describe your style?
Funky feminine, unexpected, with a beat
What is next for Vivia?
Resort Wear!